Privacy Policy
Privacy Policy
Effective Date: November 14th, 2024
Surface Theory (“Surface Theory,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website at www.surfacetheoryWI.com or interact with us online.
By using our website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the website.
1. Information We Collect
We collect information in the following ways
Information you provide directly
When you use our contact form, quote/booking form, or otherwise contact us, we may collect.
Name
Email address
Phone number
Vehicle information (make, model, year, condition, services requested)
Photos of your vehicle
Service address or location
Preferred appointment date and time
Any other information you choose to include in your message
If you contact us by phone, email, or social media, we may also collect the information you provide in those communications.
Automatically collected information
When you visit our website, certain information is collected automatically, including
IP address
Browser type and version
Device type and operating system
Pages you visit and the time spent on each page
Referring website or URL
General location information derived from your IP address
This information is primarily collected using cookies and similar tracking technologies, as described below.
2. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve our website, understand how visitors use it, and support our marketing efforts.
Google Analytics
We use Google Analytics to help us understand how visitors use our website (for example, which pages are visited and for how long). Google Analytics collects information such as your IP address, browser type, and pages visited, and uses cookies to recognize your browser or device over time.privacypolicies+1
Google may use this information to provide services to us and to improve its own products and services. For more information on how Google collects and processes data, please visit: https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt‑out Browser Add‑on.
Facebook (Meta) Pixel
We use the Facebook Pixel to help measure the effectiveness of our advertising and to show more relevant ads to people who may be interested in our services. The Facebook Pixel collects information about your use of our website (such as pages visited and actions taken) and may connect this information with your Facebook or Instagram account.
This allows us to create audiences for advertising and to show ads that may be more relevant to you on Facebook, Instagram, and other Meta platforms. For more information on how Meta collects and uses data, and how you can control your advertising preferences, please visit: https://www.facebook.com/policy.php.
Your choices about cookies
Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you disable cookies, some features of our website may not function properly.
3. How We Use Your Information
We use the information we collect for purposes such as.
Providing quotes and responding to your inquiries
Scheduling and managing appointments and bookings
Communicating with you about your services, questions, or support requests
Sending service updates, confirmations, and related information
Operating, maintaining, and improving our website and services
Analyzing website usage and performance (through Google Analytics)
Running and measuring advertising and remarketing campaigns (through Facebook Pixel and similar tools)
Protecting our website, business, and users from fraud or misuse
Complying with legal obligations and enforcing our policies
We do not sell your personal information.
4. Online Booking and Payments
If you use our online quote or booking form, we use the information you provide to schedule your appointment, contact you, and prepare for your service.
If online payments or deposits are processed through a third‑party provider (such as a booking or payment platform), your payment information is handled directly by that provider under its own privacy and security practices. We do not store your full credit card number on our systems.
5. How We Share Your Information
We may share your information with
Service providers that help us operate our business and website (for example: website hosting, email service providers, analytics tools, booking and payment platforms, or marketing tools)
Advertising partners, such as Meta (Facebook/Instagram) and Google, in connection with our use of analytics and advertising tools
Professional advisors (such as lawyers or accountants) where necessary for our business
Government authorities or law enforcement if required by law or to protect our rights, users, or the public
We do not sell or rent your personal information to third parties.
6. Data Security
We take reasonable measures to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. These measures may include secure connections (HTTPS), password protection, limiting access to authorized personnel, and using reputable third‑party service providers.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We keep your information for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business records, and meeting legal obligations.
When information is no longer needed, we may delete it or anonymize it, subject to any legal or contractual requirements.
8. Your Choices and Rights
Depending on your location, you may have certain rights regarding your personal information, such as
The right to access the personal information we hold about you
The right to correct or update your information
The right to request deletion of your information, subject to legal or legitimate business needs to retain it
The right to opt out of certain marketing or advertising activities
You can exercise these rights or ask questions by contacting us using the information at the end of this Privacy Policy. We may need to verify your identity before fulfilling your request.]
You can also
Opt out of Google Analytics as described above
Adjust your Facebook/Instagram ad preferences through your Meta account settings
9. Children’s Privacy
Our website and services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.
If we become aware that we have collected information from a child under 13, we will take reasonable steps to delete it. If you believe a child under 13 has provided us with personal information, please contact us.
10. International Visitors
Our business is based in the United States, and our website is intended primarily for users located in the United States. If you access our website from outside the United States, you understand that your information may be processed in the United States, where data protection laws may differ from those in your jurisdiction.
11. Links to Other Websites
Our website may contain links to third‑party websites or services that are not owned or controlled by Surface Theory. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third‑party sites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. Changes become effective when we post the updated policy on our website.
Your continued use of the website after changes are posted means you accept the updated Privacy Policy.
13. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at
Surface Theory
Website: www.surfacetheoryWI.com
Email: bkroll@surfacetheorywi.com
Phone: (920) 765‑2323